My Own Ad Publishing Site.....YES OR NO?

I'd say YES. We're using a turnkey script but having work done on it to customize it a bit. I feel that the most important is to find a niche. Obviously our site will never be big as adsense, nor are we aiming for that, but it's definitely possible to earn a nice stable income.

 

I like the criticism and other comments I am getting.

Support will be at max, yes, but we will also have other features such as being able to talk to other Adsloop users (thats what the ad publishing site will be called), allowing users many more options for what kind of ads they want to display (more colors, more designs, etc) and allowing people to get paid via bank account transfer, money order, check, paypal, moneybookers, or any other system they would prefer.

The main reason I am doing this is to take down AdSense. Yes I know, it sounds impossible, and I might even be being humble, but its true. I am recruiting more people to help me out, but we need a personal coder who can customize almost any good script (or make his/her own) and make it into a master script. Its not like I want to buy it from someone, I want a pertner to have that ability.

@ Casualmusic......Thank you very much for your comment casualmusic, that definitly increases my confidence.

 

The script definitely needs to be custom if you're going to make any money - even a little money. Advertisers are picky and so are buyers. They both like differentiation.

 

True, but I dont know where to go to get a custom script....if there is a forum on this site please post the link to there, or tell me about any other sites...thank you!

 

I can tell you firsthand that having such an application will take a long time to build correctly. Our company has invested tens of thousands of man-hours into the inClick Ad Server over the span of the last 8+ years, in development, use case reviews, and quality assurance testing. Trust me when I say this - it's a lot of research that means a lot of time. As you know, time equals money.

With that said, consider every aspect of a network based model. Not only features, but the quality of the UI and the ease of use. Then consider those features and the ramifications of each feature on the advertiser, the publisher, you, and the entire network. Oh, and since it's a network, you need to be sure you can scale - something most over-the-counter ad servers cannot do. And I'm not talking about testing with a few dozen ads in the server to see if they appear, I'm talking about true load and performance testing. There is nothing worse to a new publisher than a network that can't deliver ads due to load issues, or worse, having the ad network slow down their site.

I cannot tell you how many times I have seen someone try our product and think they can get a freelancer to build it for $750 in four weeks. I often ask these users, "Do you really think [Insert Popular Ad Network Name Here] is built on a platform that cost them $750.00?". The unfortunate reality is that they end up with something that looks nice, but just doesn't work.

The bottom line, get everything planned out early on. Scope it out. Once you have a clear picture of the system, talk to some of the ad server providers out there (us included). Find out what can and cannot work. Since you are looking at something that can be considered more "custom", look for products that have API's whereas you can extend on what exists with your own features.

Hope that helps.
-Bing

 

Thank you very much Bing, that helps a lot. Great information. Im sure that if the ads dont load, there wouldnt be a point to such a site, so I'll make sure I'll do the testings. Thank you very much for your time.

 

I'd like to chime in with my 2 cents here. Firstly, inclick is hands down the best option when it comes to starting your own network. Also, using a 'turnkey' script like inclick's can and does work, so long as your ad network is niche focused. Being a niche is where you will succeed. I'd highly advise NOT starting a generic ad network. Competition at this point is beyond saturated.

 

I am interested in AdQuick only. The license can be transfered to my name. What price do you offer for that? Pm me.