Hello all, Well, I have done my first attempt at a few ezinearticles and thought I would let you guys know my current thoughts on this. My bare bones bread and butter comes from SEO, so I am trying to put an SEO perspective on this to communicate a few things that may not be the typical article marketing ideas. Firstly, the first objective of an ezinearticle has to be to rank for its long tail keyword. Now I don’t think an article will rank simply because it is on the ezinearticles domain. Its ranking will heavily relate to the internal linking structure of ezinearticles.com. While it has good internal linking it will be strong. From my initial look, these internal links will come from a few places, The front page (most strongly)(very briefly), the category pages (still briefly) and your author profile page. As the front page and the internal pages constantly updated, your article will move further into page 2, then 3, .., then 15, ... of the category listings, getting less and less link juice as it does. This combined with the query deserves freshness part of the Google algorithm is making me think it will be a common occurrence to see an ezine article rank and then loose rank through time. I havn’t been trying this long enough to observe this, but it is my guess. The way to combat this is possibly two fold. If you publish regularly, your author profile page will be linked from the category pages regularly, continually passing good juice to your say top 250 articles. And then some less juice to your next 250 articles and so on, as your articles move down to subsequent pages of your author profile. If you maintain a top author rating in terms of the number of published articles, your author profile will always be only a few steps from the home page, thus always receiving a good dose of internal juice. This should be a big help. Now if your article gets some good inbound links when it is fairly new, these links may serve to keep it alive long term, so I guess this comes down to quality of article. Finally, I think the title can be used to maximize the chance of ranking. All the ezinearticle internal links to your article use the article title as the anchor text, in SEO, if your anchor text is exactly the term you want to rank for you will see a great deal more benefit from the link. If there are even a few extra words in the anchor text, your SEO benefit from the link will be greatly reduced, therefor if your long tail keyword was “donkies in Californiaâ€. Then if the titile of your article is exactly Donkies in Californma You should get maximum benefit from the internal juice with the best chance of ranking, but if it was: Donkies in California – How Many Donkies are there in California Then your anchor text on these internal links is passing a lot less value to rank for the keyword “Donkies in California†Note – A LOT LESS. So the point is, there may be benefit in picking keywords and titles that are exactly and only your long tail keyword. So, I don’t know if this is all a load of bullocks, but it’s my best attempt at understanding the process so far. Hope this helps
Yeah considering SEO that makes a lot of sense. And sorry for plugging this everywhere, if you download my six figure bum marketing blueprint and read through that... in the article marketing document I provide a solution for this. Read it, I think you'll like it. http://lemonarian.com/download/LemonarianBummage.zip
Another tip about the internal linking, which I have experienced first hand. If your article ever makes it on the Most Visited or Most Published lists for your category, you will get an internal link to your article from every other article form every author in your category. This will give you a big boost in google. Getting your article some links from yahoo answers, other article directories, etc can really help. Also recently I had an article that I submitted, and accidentally the link in the bio box had a link to another of my articles at ezine, and it was denied based on the fact they no longer allow articles to link to other articles. They must have had somebody figure out the internal link juice.
^^ Yeah... here's an idea: Submit an article... then write another article linking to that article in the resource box, but then submitting it with something like Article Post Robot to 500+ directories, and thereby getting 500+ backlinks to the article. Google boost? Perhaps?
As article post robot alows very easy article spinning, this should help pass any duplicate content link discounting that might be in place in the the G algorithm also. A good idea leminarian , but then you have to start questioning, if you are engaging in link building, maybe you want to focus your link building on your own domain to build a long term aset for yourself and ultimately actually own an authority site rather than having an article on it.
WIN. Real content and well structured SEO sites beats out the "EzineArticles -> landing page" approach by miles. And well, that's sort of what I teach in the reports I mentioned
I actually like both approaches. Ezinearticles -> Landing Pages is GREAT if you're just getting started and need some cash to invest in business. Article Directories -> Well structure Blog is great for long-term
Hehehe, more like Web 2.0 --> SEO sites. Not blogs, niched SEO content sites. You don't get the same linking structure on a blog. Blogs are ridiculously unprofitable, comparatively, that is.
I had an article go into problem status the other day because there were more than 3 words in the anchor text. Apparently it is a new guideline for the reviewers. Has any one else come across this at Ezinearticels?
Who could explain why some SPAM websites rank no. 1 in Google even if the anchor text is out of this world.
I've had Google Search Engine Ranking success with both Longtail keyword only in the title, and Longtail Keyword + Related Words in title.
Hi Guys, Sure, have not come accross that, but note, what I ment wan not the use of the keyword in the anchor text but rather the keyword in the title so it will become the anchor text of the internal linking in the links to your article in the rest of ezinearticles.com. I is a shame lemonariam is going to be less active now. I think where he might have been comming from is possibly that it is easyer to control the anchor text of your internal links to your money pages on a niche site, possibly giving it a bit more boost for your juice over the blog that always seems to use your article title as the internal linking anchor texts. Maybe you also have more contorl over the struturing on where your internal links are sitting on a niche site as well, alowing you to pass maximum juice to your chosen pages. Not sure, but that is my interpretation of what he was saying. Could be interesting to post a url and the keyword the url is ranking for and we can see if we can figure out why it ranks. Sure, firstly, this whole post is speculative (as mentioned: could be a load of bullocks ). Also, my guess is that this use of keyword as title will be a good boost, but does not mean you can not rank with the extra words. Simply a optimization on the ezinearticles.com internal linking. Out of my initial submissions, my author profile is no loger linked from the category pages, and I have indeed observed the speculated serp drop on 4 out of my initial 6 submissions. Aslo, the best serps obtained out of my 6 articles is the one where the title was only the keyword. Of course, alot of you guys will have hundreds of submissions and will have alot more feedback on the process, but these are my observations none the less.
WebAttend: thanks, very interesting analyze. Other topic for me is article rank in Ezine and lens rank in Squidoo. I mean how Google SEO estimates this lens or article. Which is "better" and how long? Any ideas?
Hi, Yes, I've had that one too, but only in one particular article category. I'm pretty sure there are different teams reviewing different categories. In the category where I got this problem, they also complained when I mentioned a product in the article body. In some categories you can put links in the article body, no problem. In others, it's a no go. I don't know how many reviewers there are at EZA, but given the amount of articles, it must be a lot. However, my experience is not "it depends which reviewer you get", but more "it depends which category you're submitting to". Cheers, Zander
They probably operate in teams, with someone in charge of a category and all the reviewers for that category, so it probably depends how strict they are.