One of the main things for yahoo and msn are the sitemaps (from my experience) look at creating not just an xml sitemap, but an ror sitemap, html sitemap and url text list sitemap. a good website to do all these is http://www.xml-sitemaps.com/ It just gives you a little more scope for when the SE crawl your site - and dont forget to keep all sitemaps updated And a little more info - i expect to be number one soon on yahoo uk - just 2 pages from wikipedia above me