My friend work SEO with no relevant keywords

My friend work SEO with no relevant keywords. He already have good rankings for niche he need, but he make mistake. He work SEO for no relevant keywords, now his site is on first page for keywords like health, site is about education.

What will happen?

 

Well nothing bad will happen, besides that fact that the work was done the wrong way. You will just be getting random traffic instead of targeted traffic. Either way there is no reason to quit, all you have to do now is repeat the steps you did before but this time for the relevant keywords. Good luck

 

hi
yes its not the problem, but if the relevant keywords are there he get more traffic for the website.

 

Yeah,but he might not be getting any proper targeted traffic.

 

He will not get penalty from google? He is afraid,becouse site get on first page in different niche.

This is not problem?

 

His site should penalized, how it is possible?

 

What you are talking about?

 

I think it will bring a wrong traffic to the business..like you can try to look at the bounce rate.