So... I used to have Azoogle and Copeac accounts about a year and a half ago, and after having about $250 of leads with Blockbuster back then only to see it get completely nuked, I decided affiliate marketing was a little too risky and I stuck with my adsense blog for internet revenue. Well, college is out for summer, and I figured I'd give it one last go with a different affiliate company since I have the free time. After one day, I'm not sure whether to be happy or not. $73.85 I'm more than profitable over my ppc spending, but the thing that bothers me is that after one day's worth of ppc clicks to my landing page, the clickthrough rate to the offer page is ~20%. In all, only ~7% of the ppc clicks generated sales. My landing page is pretty stellar I think, and I've used just about every single landing page and quality score guide known to man. Granted, the leads come from sales and not simple signups. Is there anyone else out there generating sales leads that can reassure me my clickthrough rates aren't really low? I'm not sure, but it just seems like my landing page is perfect, my ad copies make it clear that only interested buyers should click, and the keywords are very targeted. Is this normal? I've spent a solid week and a half doing research and tweaking the landing page, even down to heat maps.
I think you want to try and get at least 60%+ of the people to click through to the offer. Perhaps the ad is not conveying what it is you are really offering.
I use PPC with CPA offers. As long as your ROI is higher then 5-10% then your money is better spent on affiliate marketing then sitting in a bank account. I myself try and get 100-200% ROI daily so if i spent $100 on PPC I will try and make a profit of atleast $100 the same day. good luck!
Yeah, the 73 came after about 15 dollars of adspending, but the last 20 dollars in clicks have produced barely any clickthroughs at all and zero sales. Maybe I'm tweaking too much too fast...