My first AdWord Campaign, please help me in make decision

Guys,

I have signed up for Google AdWord and activated my account, I redeem my 50$ promotional code that came up with my hosting account. I have e-books selling website (globalcashsite.net) and I am planning to start my first ever advertising campaign to advertise my site. This is first time so, please guide me and I am sure will improve myself in future.

I have 5 main e-books to sell on my website related to AdSense, Affiliate Marketing, Blogging, EBAY and Domain. There are number of questions in my mind to start my campaign.

1. Keywords: What should be strategy about keywords. I generated more than 600 keywords related to all above 5 e-books. So should I use maximum possible keywords (600+) or keep it minimum (10-50)?

2. Language: Should I chose all available 20+ languages or chose just major 4-5 languages?

3. Location: Should I chose all 200+ countries or select only USA, Canada, Europe?

4. What should be my Cost Per Click? I was thinking 5 cents. Is this ok? Will it work or I need to increase this? What should be minimum to get traffic to my site or bring my ad in Top 10?

5. This is my first ad so I will keep my daily limit from 5$-10$. It means with 5 cents per click rate, around 100-200 clicks on my site on daily basis. If I set 1% sale rate then I should get 1-2 sales with this campaign. Am I thinking right?

My first ad to sell e-books so please share your experience who are selling similar kind of products. What was your experience?

Regards


GCS

 

1) Use the exact keyword match for your keywords and don't forget to include the negative keywords such as free

2) Choosing language depends on your choice and the availability of your books in that language. If you are offering books only in English then there is no point in targeting Chinese language.

3) Again the same thing. It depends on you to decide your target market.

4) Use the keyword tool to see the competition and decide upon the Average CPC.

5) Your daily budget depends upon the money you are ready to invest

My Advice: As you have 5 main e-books to sell, create 5 different Ad Groups for each of the books. Incorporate 10-15 keywords in each Ad-Group. Don't forget to incorporate negative keywords. Use exact match.

 

You're probably going to have to bid a lot higher than .05 per click.

Also might try making a separate landing page for each book.

 

If they are related then great - I would probably expect that for this you wouldn;t need that many keywords for just 5 quite specific e-books. I'd keep with exact & possibly phrase match for the keywords.

Only target the languages you have written adverts in.

Entirely your choice but it may be best to try and target a local audience first to get a gauge of your success before expanding out.

You will have to experiment with this once the account is running. You should be shown your first page bid estimate (take this wtih a pinch of salt) which will give you an idea of how much you need to bid for a first page position. 5 cents is most likely to be far too low.

The maths is fine but I doubt very much that you'll get many clicks that cheap.

 

No need to add negative keywords for the Exact match type. They don't come into play.

 

Thank you for your reply.

You mean instead of using standard home page for all e-books, I advertise each e-book page separately by 5 different campaigns?

GCS

 

Guys,

Thank you very much for all of you for helping me.

I designed a new ad for Google AdSense e-book and set landing page to AdSense e-book. CPC is 10 cents with 5$ daily limit. Keywords are limited to approximately 20 and all are related to specifically with "AdSense" topic. For example "work at home" or "make money online" is not added as Keyword because that is not directly related to this e-book. Language is only English and Whole American Content + Europe as locations added.

Let's see how my first ever Adword campaign goes. Right now after 1 hour I have 11 impressions with no clicks so far. It means 11 times my ad appeared in search result 1st Page but visitor did not click on my ad, right? I wish only one click on my ad who is interested in Google AdSense.

I also have parked one domain 10000permonth.net, I also started one campaign for that. 10 cents per click. All languages and all countries. Dedicated 5$ per day for this campaign. Will see how much clicks I received on my domain parking account at this domain. Keywords are open for this campaign i.e. work at home and make money online type keywords because I need traffic on my parked domain not any sale.

Thank you for everybody for replying to this thread.

GCS

 

I just checked my ad at google by entering "make money online" and my ad is appearing on right side bar at 3rd page. I got 35 impressions in less than 1 hour. It means I need to bid higher than 10 cents to bring it at first page. Am I right? Please reply if I am right so I may increase my bid.

GCS

 

yea - if you're sitting down too low in the listings you could increase bids slightly. As you're probably working with tight margins here it may be best to keep low (and even off the first page), you will see less traffic but it could be a bargin!
You should be able to see your first page bid estimate in the AdWords interface...

 

Thank you for your help.

Guys,

My second ad of first campaign is almost over in just 5 hours. My second ad that I gave for my parked domain is almost over. During 5 hours there were 3100 impression for my ad and total clicks were 53. Google charged me 4.5$ with average of 0.08$ per click. CTR is 1.71%.

On other hand I got some earning on my parked domain where I diverted this traffic. I got 49 unique visits on my domain and 13 clicks. It looks 4 visits are either lost or pending in domain parking statistics. Against 13 clicks I earned 2.75$.

In summary I spent 4.5$ at Google AdWord and I earned 2.75$ at Domain Parking. This was just experiment that I did with free 50$ promotional coupon.

I am very excited about this, now my full attention is toward find such topic which pays higher. I will buy that topic domain and then place ad at AdWord to divert traffic at that domain. During last months even I received around 3$-4$ click at domain parking. I will try to find and get that traffic. I am sure I can find such topics where I spend 5$ at AdWord and get 10$ at domain parking. Nice experience.

Can anybody help me in finding high paying topic so I may buy that domain and then park that domain and then buy traffic from google?

E-Books selling ad got 9935 impressions and just 3 clicks only.

Thanks for everybody who helped me in this experiment.

GCS

 

I am amazed at how fast you were able to get all this information. One thing I noticed is you used the keyword make money online. In today's world this is a very broad keyword and a ton of people are bidding on it. May i suggest you niche down your keyword to a longer tail. Such as (and this is only an example) Make money online in Dubai.
I would also suggest you put the price of your e-books in the ad copy, this way you ween out the looky loos and only get clicks from more serious buyers. If they click and they know the price they are more apt to buy. You may get less clicks, but your clicks will be more targeted toward the end result of a sale.

Hope this helps

Good luck

 

Dear Buddy,

Thank you for your helpful reply.

I put another 5$ in today's campaign for parked domain. What I did is I got most valued keywords from AdWord statistics i.e. with higher impressions then I put all those top 10 keywords in my parked domain keywords setting. Now I think my parked domain is double optimized than earlier. Now more accurate ads are showing against my ads, earlier ads at my parked domain were not 100% compatible with my AdWord campaign. Now AdWord campaign and Parked Domain ads both are equal. I am sure now I will get more clicks on parked domain. Earlier against 49 unique visits to my domain I got 13 clicks and am sure not it will double.

Second as per your suggestion after this ad, I will try with your suggested keywords.

Third your suggestion regarding e-books selling is perfect and this is what I was thinking that I should mention e-book cost so only those visitor click who can afford to spend money. That is perfect idea and I will add those words to my ad.

For AdSense ad I only got 3 clicks against 11235 impressions (when I am replying this). There are number of reasons. First reasons might be I limited location to USA, Canada and Europe. Second English language only. Third less than 20 keywords and those are related to AdSense. I think these are three major factors why I received 3 clicks only against 11235 impressions.

And other make money online (parked domain) was open ad, all languages, all locations and 50+ keywords. That is the reason I got 53 clicks in 5 hours.

Anyhow after fining tuning my parked domain I put another 5$ and will see what is CTR at parked domain. Then I will apply your suggested words.

Thank you

GCS

 

Why guess GCS? Find out your competitor's min & max bids, clicks/day, cost/day here It's FREE

Happy clicking!

 

Just keep fine tuning and you will do well, since advertising can change so quickly, its important that you always tweak and fine tune your ads. Looks like your off to a fine start!

 

There is problem in my active campaigns and all ads are not working. I started my account with 55$. When my ads were stop I had 3 campaigns as follows

Campaign # 1:
Total Ads 1: Daily Budget 5$: Bid Rate: 10 cents. But this ad never reach to its daily limit because target location is not worldwide. During last 3 days total 2.83$ was spent.

Campaign # 2:
Total Ads: 3 Daily Budget: 5$ Bid Rate: 5 cents of each ad. Total 19.47$ is spend on this campaign.

Campaign # 3
Total Ads: 1 Daily Budget: 5$. Bid Rate: 5 cents. Just 15 impressions without clicks is total performance of this ad. I think after this all ads were stopped showing.

My current balance is 32.71$. Google is also showing this message

This is not stated that my ads will not show, this is just low balance warning. What I did when I saw my ads stopped

1. Paused unnecessary Campaign # 1
2. Increase daily budget of Campaign # 2 from 5$ to 15$

Now I have 32.71$ in balance and my daily budget of 2 campaigns (4 ads) is 20$. So I think my ads should work for 1 day. What do you suggest? Why my ads are stopped (but active) and what I need to do to show my ads? Not a single impression is generated since last 24 hours.

Thank you

GCS

 

What do you see when you hover over the magnifying glass next to your keywords (and what is your qualtiy score)? Could well be that your quality score has dropped...

 

Thank you for replying and trying to help me.

I opened one ad and did what you said and find the following

The reason for not showing ad is wrong. Today's budget is 5$ and still not a single impression is generated. So the reason showing at hoover is totally wrong. Don't know what is the reasons.

Second after posting message here I talked to AdWord support at Chat and support guy first ask me to wait to see my account, then he said that my account needed in-depth investigation and he will send me email why my ads are not showing. It means overall there is no reasons for not showing ad that's why AdWord support guy ask for in-depth investigation otherwise he may fix the problem and tell me on spot.

Any views?

GCS

 

Hi,
Some simple observations based on actual experience.
80% of the total spend on the web is from USA, Canada, the UK and Australia. If you are outside of this area you may find that you get large numbers of poor quality clicks - especially if you are offering a freebie - perhaps with an opt-in.
I've found that starting my phrase and exact bids at 1% of the value of the product to be best. Broad should be 70% of phrase and exact.
You should aim for positions 3-5. Not being on the first page is death for any campaign.
If you are a writer, perhaps you might consider producing articles for ezinearticles.com with back links to your site.
Your site looks good but I feel it's a bit 'overwhelming' - why adsense? - you need a headline that contains your best performing keyword and the main BENEFIT of your products.
You also need a privacy policy at the base (Google likes this) and an articles page if you go with my above suggestion. Any article you write must have the best performing keyword in the title.

Hope this helps

 

That's the normal reason that you see in the interface when there is an account review underway if you do still have enough budget left.

And that sounds like the answer they might give when an account review is underway!!

 

If this is your first AdWords campaign you are getting into some pretty deep water.

Make Money niche is VERY competitive and extremely expensive if you dont do it right.

Why not try something a little less competitive first?

Just a suggestion