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My favorite copywriting resources

Discussion in 'Copywriting' started by BaskingRock, May 29, 2017.

  1. #1
    Here are my favorite copywriting resources. Please feel free to add to this because I'm looking for new inspiration all the time. There is obviously some important stuff I missed on here, but I found all of these links to be very valuable to my copywriting career.

    Books

    The Copywriter’s Handbook by Robert Bly

    The AdWeek Copywriting Handbook by Joseph Sugarman

    Breakthrough Advertising by Eugene Schwartz

    The Well-Fed Writer by Peter Bowerman

    The Boron Letters by Gary Halbert

    Made to Stick by Chip and Dan Heath


    Sites

    Copyhackers - copyhackers.com

    Copyblogger - http://www.copyblogger.com/

    John Carlton - http://www.john-carlton.com/

    Robert Bly - http://bly.com/new/index.html

    Content Marketing Institute - http://contentmarketinginstitute.com/

    The Gary Halbert Letter - http://www.thegaryhalbertletter.com/


    Podcasts

    Hotcopy Podcast - http://www.hotcopypodcast.com/

    The Truth About Marketing - https://copychief.com/tam/

    High Income Business Writing - http://b2blauncher.com/podcast/

    Hard to Find Seminars - http://www.hardtofindseminars.com/


    Resources
    SEMrush
    Formulas for copywriters - http://www.toolscientists.com/copytool

    Really good email samples - https://reallygoodemails.com/

    Free copywriting worksheets - copyhackers.com/copywriting-worksheets/

    Perry Marshall readability grader - https://www.perrymarshall.com/grade/
     
    BaskingRock, May 29, 2017 IP
    SEMrush
  2. Eesha

    Eesha Banned

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    #2
    Thats good reason to copyrighted content from books.I like your advice
     
    Eesha, Aug 18, 2017 IP
  3. JoeSpirit

    JoeSpirit Member

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    #3
    American Writer's And Artist's Institute.
    The Copywriter's Round Table - John Forde
    Magic Words - Ted Nicholas
    My Life In Advertising/Scientific Advertising - Claude Hopkins
    How To Tell A Story - Rubie and Provost. Not really a copywriting book but helpful.
    Influence - Robert Cialdini
    Most anything by Michael Masterson
    Advertising Magic - Brian Kieth Voiles
     
    JoeSpirit, Aug 19, 2017 IP
  4. TextBullet

    TextBullet Greenhorn

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    #4
    Great list. I'm a huge fan of most of the resources mentioned. Especially Copyblogger! Here are 29 more resources. Maybe we'll help launch someone else's copywriting career! :)

    1. The 7-Point Checklist for Powerful Landing Page Copy
    2. Declaring War on Bland
    3. The 87-Point Sales Page Checklist
    4. Customer Focus Calculator
    5. CMI Blog
    6. Infographic: How People Read Online
    7. The Definitive Guide to Copywriting
    8. 101 Copywriting Dos and Don’ts
    9. Metaphorically Speaking
    10. The Promise and Permission of Hyperlinks
    11. Personality 101: Who Are They?
    12. 3 Steps to Finding Your True Writing Voice
    13. How to Improve the Clarity of Your Writing
    14. The Carlin Ad-Speak Calculator
    15. Headline Cheatsheet
    16. Do Your Readers Secretly Think You’re a Liar?
    17. Think Like a Copywriter
    18. The eBook eBook
    19. 13 Copywriting Mistakes to Avoid
    20. ABC Copywriting
    21. 20 Websites With Carefully Crafted and Convincing Copy
    22. The 6+1 Model for Effective Copywriting
    23. Copywriting 101
    24. Copywriters Roundtable
    25. Bencinvenga’s Bullets
    26. The RANT
    27. The Copywriter’s Crucible
    28. Grammar Girl

    I hope this was useful. Best of luck!
     
    TextBullet, Sep 5, 2017 IP
  5. dabbu347

    dabbu347 Active Member

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    #5
    Ezinearticles dot com is huge collection of articles you will need for copy writing :)
     
    dabbu347, Sep 7, 2017 IP