my facebook marketing test. suggestions?

Discussion in 'Facebook' started by gingimaster, Sep 22, 2010.

  1. #1
    i have a website about vegetarian recipes (check my sig).
    the traffic was pretty low lately, so i decided to try marketing it through Facebook.

    i created a fan page, which except for 4 of my friends, attracted less then 10 other visitors (without advertising).
    it stayed the same for another 2 weeks or so, while i updated it quite regularly, but still couldn't get the page to get more then 20 fans!

    i got an idea a couple of days ago of creating a recipes contest.
    each person can post a recipe (vegetable one) and get his/her friends to "like" it.
    the person whose recipe got most "likes" by next week, gets a 25$ gift card for Ebay!
    sounds nice, doesn't it?

    i started a small advertising campaign of about 5$/day on Fb for specific countries which i know enjoy the website and a top visitors there.
    so far i've got around 90 fans, 2 more UVs/day to my website and nobody posted anything yet?!?!

    what am i doing wrong?
    the time limit for the recipe competition is next week, should i change something about it or by then?

    thx for the help

    Facebook Vegetable recipes contest
     
    gingimaster, Sep 22, 2010 IP
  2. Rudebwoi

    Rudebwoi Peon

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    #2
    Im no guru when it comes to facebook, there are some things i know and some i dont, but i would imagine that what you have done is fine, but as you already have low fans to start with, its gonna be really hard to get a mass increase which your hoping for at this stage. FB fan pages going viral are like a snowball, they start off really slow and build up mommentum as they go.

    Im sure someone with more knowledge than me will correct me if im wrong on the small point i have made, and even add to my comment so we can all learn. There are so many ways to increase fans to you fan page, all you have to do is find them and the one that suits you best.
     
    Rudebwoi, Sep 22, 2010 IP
  3. gingimaster

    gingimaster Well-Known Member

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    #3
    fan page update:
    yesterday i decided to change the target countries (maybe people form south east asia don't know what to do with the gift card or i don't know what other reason that prevents them from participating). No more Asia, i am now targeting Scandinavia and some other country.

    i now have 120 fans.
    one of them posted the first recipe (yeah!) .

    traffic to my website hasn't changed.
    any ideas?
     
    gingimaster, Sep 24, 2010 IP
  4. Justin_Dupre

    Justin_Dupre Peon

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    #4
    South East Asia is not too bad I think if you reach the right group of people. More European countries however probably work better when it comes to gift card and other winning stuff.
     
    Justin_Dupre, Sep 27, 2010 IP
  5. gingimaster

    gingimaster Well-Known Member

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    #5
    Aiming at Europeans is a bit more expensive.
    the US is a completely different game

    for the moment we have about 170 fans...
     
    gingimaster, Sep 27, 2010 IP
  6. perryelliot

    perryelliot Peon

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    #6
    Instead of just calling it "Vegetable Recipes," I think you should make some references to Vegetarian Recipes. It's a much more common term (atleast in the US) and it might help bring in some more natural traffic.

    One example is your description below the profile pick: "Vegetarian recipes for a healthier lifestyle!"
     
    perryelliot, Sep 30, 2010 IP
  7. ibanezgrx1

    ibanezgrx1 Well-Known Member

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    #7
    It looks like you are not targeting the right audience for your site. You have to understand that facrbook is full of fanpages and people don't like them anymore unless they really "like" it. Target people who liked 'vegetable' 'vegetarian' or any popular veg dish on facebook. You have to pick people who have real interest about vegetarian recipes. Hope this helps :)
     
    ibanezgrx1, Oct 1, 2010 IP
  8. gingimaster

    gingimaster Well-Known Member

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    #8
    of course is did that!
    i targeted people who like "vegetarian cooking", all sorts of veggies, gourmet vegetarian cooking....

    the competition has ended.
    the final count is 235 fans, which means about 215 new visitors thx to the campaign and contest.
    there were 10 recipes and the winner got 6 "likes"
     
    gingimaster, Oct 2, 2010 IP
  9. ibanezgrx1

    ibanezgrx1 Well-Known Member

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    #9
    What was your target, getting fans of getting recurring visitors to your site?? I would say that organizing the competition in your site would have been good. In that way you could get some people to know your site. And as those people like vegetarian cooking chances are they will be returning to your site again. People might have posted recipes on the wall to have the prize , without even looking at your site.
     
    ibanezgrx1, Oct 2, 2010 IP
  10. gingimaster

    gingimaster Well-Known Member

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    #10
    my target was to get them to like the page first of all.
    once i have them there, i post parts of recipes in order to attract them to the site.
    recipes posted by the competitors will be posted on the website as well, with pictures, if any.
    this way, i also get a stock of recipes...
     
    gingimaster, Oct 2, 2010 IP
  11. ibanezgrx1

    ibanezgrx1 Well-Known Member

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    #11
    Hmmm. Well, I think that will do. Good Luck with your site :D
     
    ibanezgrx1, Oct 2, 2010 IP