Hello Friends, I could not find any solution for this for long period of time. My content CPC is $1.27 but in search box the CPC is very low $0.07. I am getting simillar number of click in both product but in search I got very less revenue. Can you someone help me on this. Thanks, Puru
Those high CPC keywords does not guarantee you to get same CPC. There are many other factors which are considered for CPC.
same like your content niche Insurance example : www.insurancees.com about 30 - 41$ CPC , but in fact each click only 0,01 - 0,05$ .. my assume is CPC not only because your content topic , but also about country visitors and advertiser bids price on adwords.
Yes, I have verified both traffice has been came from USA. Any idea of improving adsense search CPC? Is it common to all?