I had a company (netbiz) contact me yesterday and offer me guaranteed search engine placement on the top 3 advertising links every single search for my main keyword for $200/mo How is this possible? That's roughly my monthly adwords budget but i dont get near the results he was promising.. It was very tempting but i'm nearly on page 1 of google for the same search term and it seems like i would be putting all my eggs in one basket... Can anyone elaborate on how he was able to offer me this?
They likely run ads on their own account so they control the spend. They limit your ads to say $100, pocket $100 profit each month. You may get some traffic which they get cheap. If they are competent, you may get quality traffic but they'll still limit the spend so that the difference is profit for them. You also are talking about your "main keyword". $200 for one keyword? What is the keyword? One they decide or figure out or do you tell them? Depending on size of your campaign, I can surely manage it for less. All your keywords. Your own account.
Well I haven't had any problems running my own campaign... The keyword he was offering was Wood Urns for 200/month.. My typical bid is something around 50cents per click for that keyword, and it averages 5th slot i believe. They approached me with all the details.. I didn't provide them with anything.. I'm guessing they either saw my ad, or saw that i was on the 2nd page of google and "almost" there... What seemed unbelievable was the fact that they "guarantee in writing" that you are always in the top3 of the advertised slots on google 24/7 for EVERY search. If you can do that for my current budget then i am definitely missing out on something.
You need to understand how the system works. Ad ranking is a combination of your QS and bid. Increase either or both and you get better position. QS is mainly your CTR. So if I create better ads, your QS increases. If the bid remains the same, you get better position and maybe lower cost which allows to increase the bid a little for a little better position at the same cost. This is essentially what I do for my clients, I just don't ask for $200 a month for one keyword.