build more links than them and higher PR than them. Build good content and web2.0 point to your site.
How do you know your competitor only has paid links? When you use the "link:" function on Google, it will only a small percentage of backlinks. But a good start would be to purchase the same links as your competitor! Obviously, these links had some value in improving your competitors position. So you should follow suit and use the same strategy. Then build addtional links to overtake their position
Must be pretty easy to rank then.... that said, human vetted, paid directories are still useful in some sense. Nigel
Did you build links with all methos Finish building links From Profile sites/forum links Articles Blog commenting Free Dirs And you still don't beat them i doubt you did all this ... stop wasting time with what competition does and DO IT yourself ... Regards