I was hoping for a constructive review of my company and its website, Shulure.com. We manufactured and sell fishing lures online. I receive a nice amount of targeted traffic, but I'm converting less then 1% to sales. Customers I speak with are more then happy they found me and my prices (1/4 of what the name brand costs). 90% of my traffic is either coming to the homepage, or from adwords to shulure.com/products/ . Any suggestions would be highly appreciated. -Kyle
I think people will shy away from logins. You shouldn't be asking people to login until they are ready to check-out. Showcase your products on the store-front.
Some idea maybe : Maybe you can try put the type of fish which can be caught using the of lure. This might be an advertising tactics i guess. Put it a guy just caught a fish using the lure. Those who love to fish as a hobby or relax, would loved to see some of the fish being caught. Quick Pick : Maybe you can put a quick pick / hot stuff on the front page of the shopping cart. Thats some opinion only, hope it could help.
Nice start! The layout looks great My suggestion is to make the buttons header and text all a bit smaller..