1. Advertising
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    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

My campaign got disapproved. Please advice.

Discussion in 'Google AdWords' started by RandomWoman, Apr 28, 2010.

  1. #1
    Hi there,

    I recently joined adwords.

    I created a campaign for me site where I'm offering something free.

    The ad looks like this.

    Get FREE XXX
    get your free xxxx
    Xxx for free.
    xxxxxx.org

    This is how my ad looks like. It got disapproved.

    Then I created another ad which looks like this.

    Get XXXX
    Get XXX here
    Xxx xxx
    xxxxxx.org

    My site is about a code generator and the landing page is very simple and clean with no ads on it. Only Basic HTML.

    Will it get approve? What else can I do with the ad?
    SEMrush
     
    RandomWoman, Apr 28, 2010 IP
    SEMrush
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    First, read the Adwords guidelines and policies or you're just going to run against ads being disapproved very often. If you capitalize FREE and other words like that, you will get disapproved. In fact, it should tell you it was for excessive capitalization.

    Then, learn how to create attractive ads. Click rate is two thirds of PPC. In Adwords, that's what the quality score is. Poor CTR means poor QS which just increases your costs. I doubt you'll get very far with the type of ads you wrote.
     
    Lucid Web Marketing, Apr 29, 2010 IP
    RandomWoman likes this.
  3. Noahdeck

    Noahdeck Guest

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    #3
    Additionally, Google is very strict in providing relevant and keyword targeted ads around search and content networks that's why they wouldn't be approving those advertisements who "obviously" sells, just like what you've stated. You should make it informative like supplying the products benefits and features along the second and third lines while your title should also be enticing yet useful enough. It should go something like:

    Tired of having empty pockets?
    Experience financial freedom in 6 easy to follow steps
    6-part series guide and expert advices available inside.
    xxxxxx.org

    I hope this helps! :)

    Also, follow such instructions over here too:

    http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=74999
     
    Last edited: Apr 29, 2010
    Noahdeck, Apr 29, 2010 IP
  4. RandomWoman

    RandomWoman Peon

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    #4
    Thanks.

    My campaign is approved now :)

    Cheers !
     
    RandomWoman, Apr 30, 2010 IP
    inter4522 likes this.
  5. geester1

    geester1 Well-Known Member

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    #5
    you can get away with the first letter of each word in title being capitalised
     
    geester1, May 3, 2010 IP
  6. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #6
    I was talking of course about all letters in a word being capitalized. Capitalizing the first letter of each word in a title is a good idea. Doing so for each word in the description lines, not so much. My data shows it actually reduces click rate.
     
    Lucid Web Marketing, May 3, 2010 IP
  7. namecomp

    namecomp Member

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    #7
    Great to see it gets approved, I was gonna post the link to their policy as well.
     
    namecomp, May 3, 2010 IP