Okay, I have one website that's Alexa ranking is less than on third of the alexa ranking of another one of my sites but has less than half the traffic. Is there anything else that goes into an Alexa ranking? What else?
Alexa stats depend on people using their browser toolbar. If most of the people who visit your site don't use the toolbar, it will rank lower than the actual impressions would leave you to believe. Alexa rankings don't really mean much, just one datapoint. Your own access logs are much more useful and meaningful.
I have also wondered about this regarding some of my sites, which' traffic didn't rise that much, but the demographics changed to more US-based and it is well-known that a higher percentage people in US are known to have a alexa or A9 toolbar...
Yup, t's true. I'd rather refer to my web stats for more accurate results. But it does makes you happy if you have a top number on the alexa rank!
Alexa rankings don't really mean as much unless your in the top 100 because it's really easy for people to inflate there rank...