My adwords have a high impression but low click?

Thanks for your reply, i have checked on my campaign, and i find that google says 'Although your ad is showing, its rank is not high enough to place it on the first page of search results.' ,but before i increase the diary budget it says my budget i low to show it, i just changed the diary budge from $5 to $20, budget infect it a lot? Other question wanna to get your answer: whether i need to add more than one campaign in my ad group? Thanks!

 

Sounds like it could be one of any number of things to me, the most likely candidates being:

1) You've got content network switched on - if you do then turn it off in your campaign settings

2) make your ads relative to your keywords - split your keywords into different ad groups within your campaigns and split test different ad variations

3) check out your average positions - if they're low then your ctr is going to be low - improve your bid amounts

4) improve your quality score (look at some of my past posts on how to do this)

5) you have low CTR, so for now at least turn OFF your broad match phrases - have one ad group with the exact matches for your phrases and one with phase match (with your exact match phrases as exact negatives in your phrase match ad groups)

 

@JHardy_WV, yes, i turn the content network on, does it help if i turn it off? And i just creat one ad campaign and which with the high related keywords! And i will have a try, thanks!

 

Hey Sunstar,

1) yes it will help your particular problem (i.e. lots of impressions but no clicks) if you turn the content network off

2) Create a long keyword list with all your keywords. Download and install Adwords Editor (it's a free tool from Google). Use the Keyword Grouper tool to structure your account for you (usually it's better to it manually, but without looking at your account it's a bit difficult to offer advice in this area).

3) Personally, I'd start off with just exact match phrases - they are (almost) always the most profitable matching type

 

yeah, i have turn the conten off,and will checkthe ctr!