I opened a Adwords account a few years back. I've tried one campaign after another, and the results were crap. Now I have 25 old campaign attempts, all either deleted or disabled. Can I or should I abandon this account and open a new one? Can IOclose it and start over? I've heard that your old bad campaigns can affect your quality score.
It will be fine to use old accounts, and actually it would probably be better than starting from scratch. I revived old accounts all the time with no problems
Why you should cancel a working account is out of my mind? It's not like your campaign will get better or successful because of the new account. It just doesn't make sense to me.
*nods head* its going to cost you more than $50 just to get the CPC history discount that takes about 3 months to get.
NOT ADVISED.I just got closed account. And I use everything different except my IP. The IP is the problem anywhere. If you use the same IP then you probably will get some unshown ads and you will wonder WHY my ads aren't showing. My OWN Experience
I believe that if you have a bad campaign, it will only affect everything on the campaign level, not the overall account. Just my 2 cents.
he mentioned he had horrible results, so the cpc history discount doesn't apply. (*nods head - the thread title is: "My Adwords Account Is CRAP -...")
adwords is using some kind of ranking system where you get rewarded with lower bid cost based on your account history and QS. so if your account is old and don;t have much history established, your bid cost will be higher. only way to get around it is to open a new account and start from zero. zero history with adwords is lot better than negetive hsitory.
This is what I've been led to believe. I've heard something to that affect. In short, if you've got a lot of crap campaigns, but suddenly, you started getting it right, it still wouldn't matter because an account's history comes into play.
both wrong... An account, even with bad history, will have lower avg CPC costs than a brand new account. I did a case study on this a few months ago for the company I work for. You just need to remove the current campaigns and restructure your account properly. If your account is being slapped its due to improper campaign setup and structuring and setting up a new account with the same structuring is going to have the same exact problem. Google does not just randomly pick people and domains to pick on. They just slap those who don't know what they are doing.
When you say remove, you mean, delete. Which I have done in my Adwords, even though they are there, and they still say "deleted". So, if I get it right from this point on (I've been studying my Perry Marshall books), my old campaigns aren't going to have anything to do quality score wise with my new campaigns?
the campaign and adgroup quality score will be removed but the keyword history will remain since google will just see it as being moved to a different campaign. Even still this is enough to tell Google to take a look back at your setup and reassess minimum bids. The point of my above comments is that a brand new fresh account contain no history. No payment history, no account history... nothing. For this reason google makes your initial avg CPC cost high. Case Study: A client came on board with us and needed to start a new account since the old account was in the name of the previous company. Lets call them CLIENT X. Now client x has been paying 0.25 cents per click on their own brand name term for years. Since they have this history we understand exactly what they should be paying for the keyword CLIENT X when searched for in Google. With initial setup complete on a new account, new campaigns and new everything the avg CPC costs came out to $1 avg CPC instead of the normal 0.25 per click. We left the campaign untouched to see how long it would take before google will adjust them back to 0.25 per click. It took about 3 months for the average cpc to drop from $1 per click to 0.25 per click. No changes were made from the initial setup. We never lowered bids, budgets, adjusted positioning... Everything stayed the same, but to get the same results as there historical account it took 3 months to recover the same avg CPC they were getting on an account with history. So, if you have an account that contains at least 3 months of history, it is not recommended to start a new account no matter how bad you think the quality score is. Truth is, most accounts are not as bad as you think they are, they just need to be restructured and setup correctly. If your account has all poor quality terms and min bids set at $1 and above, its not a content problem. Its a setup problem.