Hello, I noticed today that my CPM doubled. I get around 30,000 impressions / day. My revenues doubled today for some reason. Anyone else experiencing this?
funny thing...I thought it was just me, but I guess a lot of people are expereience it as well. I logged at 7:00am to see what I got, and to my surprise I had a low CTR, but ECPM was threw the roof!!!! Not because I had low impressions, but because the ppc was around $2-4 per click. Pretty good, wish I got more of those. I also just recently converted 90% of my ads to YPN. However, it's 1:00PM right now, and it appears to the ECPM has gone down.
Over what period of time are you comparing you CPM change? If you are comparing today with this past week, then last week's eCPM and impressions in general was down siginficantly because of things like the 4th of July holiday, Canada Day (July 1) and World Cup finals. Basically people have been preoccupied with non-Internet related activities.