my customer is compaining that our adwords ads do not show on Gmail When looking at my gmail ads i see they are not very rellevant to the subject of the mail/ Can i do anything to make the ads show on GMAIL?
Don't bump threads, it had only been half an hour, and on a Sunday, have a bit of patience. They are about to start adding gmail as a placement option, but I don't think they have yet, I think it rolls out next month.
The ads on gmail are context sensitive. So if your adwords ad doesn't match the content of whatever email someone is looking at, then it's not going to show up. I doubt you will ever be able to get your ad showing up on everyone's gmail.
All i would advice is to read the FAQ's provided by google regarding adwords. Also contact them if it is totally that you dont understand.
You can use keywords with gmail placement targeting. Make sure that your keywords is highly relevant to the adcopy/landing page and then your ads will only show up when that keyword is appearing in the context of gmail making your ad more targeted.