In the past i have only used A/B testing for my landing pages and was looking to make my life simpler by trying some multivariate testing on a new campaign i'm working on. I was wondering if anyone had any opinions on google optimizer or if they have other software that they've found to be better.
google optimizer is limited but has performed wonders for many clients. I recommend giving it a shot, you will learn a lot.
Optimizer is great because you get through your tests with less traffic since you are testing multiple variables at once. And it beats paying the $2k/month from a service like vertster or sitespect. The only drawback is it will take 24 hours to get the results from your split test