one of my last link exchange offers (to come to me) was from a guy who wants me to link to twelve sites of his: normally i would probably do this - but the thing is -even though the sites look (kind of ) different to the human eye - looking at the URL's of where he has placed my links - they are all identical - for example: floridasholidays.com/linkspage/links/united-states-travel-3.html orlandoholidays.com/linkspage/links/united-states-travel-3.html newyorktravels.com/linkspage/links/united-states-travel-3.html lasvegastravels.com/linkspage/links/united-states-travel-3.html etc 12 times from what i can tell all the links on these links pages are the same too now is it worth linking out to these sites? are the return links going to be of any value - as they would be quite obviously from the same webmaster.. i hate refusing link requests but i am really doubtful as to the worth of this exchange.
Maybe he's got the domains on one server, and using mod-rewrite or something similar to have the same pages served up as the links pages for each site.