I own a marketing business that sells traffic and ad space for a particular industry. Within that industry there are multiple product combinations. To date I have built sites around the entire industry as a whole with sub-pages dealing with the individual products. In order to generate more qualified direct traffic my plan was to dedicate a handful of sites to the actual products themselves, i.e. one product per website in an attempt to generate some quality leads with a little less cost since the sites will be so tightly related to that product keyword vs just being on a sub-page. Current example domain: http://www.industrysite.com/productpage.html Projected example domain: http://www.productsite.com My questions are: 1) Is this a valid thought process? 2) If I do create 10 or 20 sites with 1 topic each does it hurt to have them all on the same dedicated server? I was thinking of registering each site on a separate shared host under a unique account so as to promote the uniqueness from all the way up to the administrative area.. not sure if this even matters. Thank you in advance for your consideration and suggestions.
Can you set it up so there is one "main" account and then the customer can monitor several different domains/pages themselves? Eg different subdomains, pages or websites altogether.
I'm not sure on how the admin part will work for the different domains as I will be the only one managing them no customer interaction.. I just forward leads I receive via eMail or place advertising banners etc. The main thing I am concerned with is simply from a marketing perspective and traffic.. again, example is if I am selling fruit and I have the following currently: http://www.fruit.com/apples/ http://www.fruit.com/oranges/ I'd like to change to this model: http://www.apples.com http://www.oranges.com This would allow me to market all my apple customers on one site and orange customers on a different site and from what I can tell so far, specializing like this should be more effective.. yes it is more work up front but seems it would pay off in the long haul. My concern is not coming across as having duplicate content in regards to all sites being "fruit related" but they are actually customized to one type of fruit.
To be honest , I think if building backlinks between all the product sites was in question, then placing them all on separate IP's would be a good idea. But I get the feel you're looking at this from a marketing perspective and might not be so important that they are on different hosts. Have you looked at the idea of using subdomain? apples.fruit.com ? It ties in with the Primary site thus not lossing sight of where the brand has come from , also gives you scope to use what ever subdomain you like and also beneficial for SEO. Customers that would associate Apples with fruit.com would still be happy in the sense that they are on a sub section of fruit.com , without being on a separate page as you had above ( fruit.com/apples) Keeping in mind too that you have to register www.apples.com which may not be available and you dont want to have a situation like: www.apples.com www.orange1.com www.pears.net www.pl-um.com Just saying that if you cant get the .com ( or equivalent of what you need..) for all the products in your portfolio , then you are worse off mixing and matching.. That said , you're thought process is in the right direction and best of luck! Just my 2 cents