Hello Group and Happy Holidays! I am launching a new division of my company named: Urban Kulture Media. This division will focus on ethnic marketing mostly african american and hispanic markets. (one of my business partners will head as Director of marketing for Hispanic Markets) my question is: What will be the BEST way to get major corporations as clients. ex: banks (suntrust,chase,etc.) apparelnike, polo,etc.) Autombile: (ford, chevy, etc.) Food: (Kraft) Retail: (Walmart) these are just examples. Even though we are in recession these markets show statically that there are billions of revenue generating in the markets annually let alone, not even niched or segmented more by demographic, age, income, etc.... Any ideas? Thank you all.
You have a "company" on marketing, but you don't know how to reach out to others? Okay, what's wrong with that picture?
major corporations as clients. ex: banks (suntrust,chase,etc.) apparelnike, polo,etc.) Autombile: (ford, chevy, etc.) Food: (Kraft) Retail: (Walmart) You have a big stomach, although they are examples. You need a very very... excellent marketing team.
@cooper Nothing "Wrong" with that picture at all! There are tons of different Marketing strategies that can be used to Reach potential clients. In this case focusing on Multicultural Diverse marketing....so in essence what I was looking for was ideas from someone who may have done something similar to this. So please if you don't have a Legitimate response or have related experience do us both a favor and keep it yourself.
You need a great creative team. A good copywriter. These clients you want, do not come for nothing. You should impress them.