Multi-state Campaign W/ Limited Budget

Discussion in 'Google AdWords' started by ietravel.com, Feb 9, 2013.

  1. #1
    Hi,
    I have a multi-state campaign spanning 33 states for a disability law firm. Originally, thought would it be optimal to set up separate campaigns for each state.
    Florida
    Georgia
    Tennessee

    Then have identical ad groups for each which would be targeting the same keywords, but targeted to each state.
    florida disability attorney
    georgia disability attorney
    tennessee disability attorney

    The advantage being that the Quality Score, ad copy, and landing pages could be better targeted to each state?
    Problem: now wondering if this isn't the right solution after all.
    The client is targeting 37 states with a limited budget of less than $1,600 per month. That's $53 per day.
    That means I'd have 37 different campaigns with about 10 different ad groups per campaign and separate budgets for each.
    Any suggestions on how to make this work given the limited budget?
     
    ietravel.com, Feb 9, 2013 IP