Basically, the goal funnel is setting up multiple URL’s as a goal. For example, if you have a shopping cart on your site and a buyer has to go through five different pages to checkout, then you’d setup a goal funnel with those URLs in the order they would be in the process, such as: Step 1 – Shopping Cart Step 2 – Login or Register Step 3 – Enter or Confirm Address Step 4 – Enter Payment Info Step 5 – Confirm Order and Submit What this will do is show you if people are dropping the process at a certain point and maybe help you do some testing to see what would make conversions better, such as changing something on the Payment Info page if that is the one people are bailing out on. I hope this helps!