Today i read that MSN starts Behavioral Targeting in paid search. In this advertisers can restrict their ppc ads to those whom MSN has identified as likely purchasers based on their Web-surfing history. MSN would create 18 audience segments based on the their history................ Right now(since last 2 months) I m not doing PPC on adcenter but if some body is doing PPC on it plz share your views...........whether it is effective or not in PPC?
Nope, this is not true. adCenter does not have behavioral targeting. It was a mistake made by MediaPost, and this news is actually inaccurate. I have posted more details at http://www.seroundtable.com/archives/006100.html