what is up with msn ppc? i just don't get the game. i understand certain keywords/phrases are just too expensive to play with but the question that i always go back to is...if i can't get the appropriate keyword/phrase that peeps will search for...it doesn't matter how high i bid, it's just not gonna get any impressions! what's the trick here? anyone work with msn/bing advertising? i had no idea kws were this expensive!
If you want cheaper keywords, try to find some long-tail keywords. Generic keywords are usually way more expensive.