can anyone tell me, where do i get msn editorial guideline for keywords, As many of my relevant key are getting rejected in MSN eg: if i'm selling "furniture" and i use keyword "office furniture" keyword is rejected this is stupid
Hi Crazymady Check out the adCenter Editorial Guidelines here: http://advertising.microsoft.com/microsoft-adcenter/faqs/editorial-guidelines Please do call adCenter support if the guidelines don't answer your question and they'll take you through the reasons or help you with an appeal. Cheers adCenterEU
Would be a lot more effective if the policies were enforced in some sort of uniform fashion. Make things easy for your customers - your competition in this area does.
Hi, I've been through the editorial guideline, there is nothing which can help me out. Any Specific link for keyword tutorial, as there are also our other campaign which have same problem, It is we who should be deciding what keywords are we using except it is highly irrelevant Rgds CM MSN really needs a lot of work, if they want to compete Google, If things continue this way, they will never ever catch up with Google, just think why is google is the leader in PPC industry, gives people what they want MSN gives people what it wants and times people don't like it Rgds CM
adCenter support? Are you guys still using that outsourced company "Stream International" to handle adCenter support? Those guys were incompetent beyond belief, and could never get in touch with anyone real at MSN about editorial stuff. My suggestion is to lose the pre-approval editorial process... Google didn't become #1 in search ads by making advertisers wait a week or more to get campaigns online, or trying to assess relevancy - CTR will assess relevancy, and any trademark complaints can be handled after the fact, with no legal liability for MSN. Your editorial team is also horrendous - Policy guidelines on the website conflict with what the editorial team actually does. If this changes, I'll start to spend my thousands with MSN, but for now, Yahoo and Google have my business due to MSN's incompetence. I had no problems with MSN when Overture ads were being served over a year ago, but the new system basically killed my existing campaigns that were running strong on MSN.