Is this new to everyone or just me? If you go to MSN beta and search for backlinks, you can also add a keyword/keyword phrase and see what sites are linking to you using that anchor text. for example: link:http://www.asdf.com "keyword phrase" . Give it a try.
Got me all giggly over that one - but.... It's not just anchor text that will show up. If the keyword phrase is anywhere (like in the description for example), it also lists it. Drag... Still, it's a start. Thanks for the tip!
Yeah you're right... i noticed that after i posted it. What it does is it tells you that you have a backlink from that page and also that the page contains that keyword. If you use the brackets "" though it is pretty accurate. For me, 95% of the results were from my backlinks and anchor text combonation. I just think it is a good way of really seeing how well the ad coop really works...