Does any body have experience with MSN adcenter? Does the traffic increase? Any ideas. I am thinking about it to ads my new site
Hi, Now MSN is doing well and also it brings good traffic to the sites. They are also improving there performance. The below mentioned things should be concentrate mainly while going for MSN. There should be: • Strong relevancy, flow between keywords, ads and landing page • Site must be stable and respond at peak times • No pop up’s or mouse trapping • No excessive Punctuation • Spelling and grammar • No use of “Click hereâ€! • Abbreviations are allowed • Deep links best Some Basic Tips: • Keyword relevancy • Landing pages work • Include keywords in titles • use adlab.microsoft.com – (Provides many options) Improving Your Campaign Management : • Bid price affects Positions and spend • Targeting – Display to right market, relevant ads, improve CTR, ROI and reduces CPA. • Research - Identifies and suggests new keywords, volume data, tailor ad to right audience (Age and gender stats available). • Adding Keywords – Keeps account up to date. IO available for download. These are the main things you have to concentrate