Hi Cher, Having a low CTR can cause some concern and I would like to assist in resolving this matter. There is the option for Dynamic Text, opening match types, adjusting targeting and lastly removal of all non performing keywords. All of these options are great for assisting in achieving a higher CTR. As there are several ways to increase a CTR, if you call into support Professionals are available from 6:00am through 6:00pm PST seven days a week. There are also some fantastic videos in the help section and great tips on improving the CTR. adCenterRep