Moving up the AdWords search results Sponsored Links

Discussion in 'Google AdWords' started by Twan, Jun 9, 2006.

  1. #1
    So when the user searches for 'midi ringtones', I'm the last option on the right (ringercentral.com)

    A few days ago it was on the 3rd page of sponsored links. Is it just moving up and up? How can I get to be the first sponsored result?
     
    Twan, Jun 9, 2006 IP
  2. Micromag

    Micromag Well-Known Member

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    #2
    To improve your position you need to improve your "Quality Score" or pay a higher bid price for your keywords.

    The better (cheaper) way is to try to improve your quality score: Quality score is a sum of factors and one of then is the CTR% of your keywords.

    So to improve your CTR% I'would suggest to write alternative ads that attract more clicks compared to the ones that you have today.

    If you get a better CTR%: your ads position may go up, you get less deactivate keywords and your CPC may decrease a little bit as well.
     
    Micromag, Jun 10, 2006 IP
  3. RaZoRLeGaCy

    RaZoRLeGaCy Well-Known Member

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    #3
    I have the opposite problem where all of my keywords are high and I want the min cost to go back down. My quality score was shot so I started fixing my CTR and I am currently paying the high prices and now getting better CTR, so my question is how long does it take for the min cost per keyword and quality score to get affected and become cheaper?

    I envy you Twan and keep up the apparent good work!
     
    RaZoRLeGaCy, Jun 10, 2006 IP
  4. Micromag

    Micromag Well-Known Member

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    #4
    The time to quality score get normalize is impossible to determine: no one see it and it may vary from account to account due to traffic differences.

    Good work you got your objective - but now you need to keep your position:

    so do not decrease your bid unless you're paying so high that you would be in red (negative ROI).

    a Max bid do not means that this is the value that you will pay per click but the max value that you will pay.

    This high max bid will assure that no one get your position again.

    If you want to pay less you need to try to increase the CTR: if you increase more your Quality Score Google gives you a discount in your PPC price.

    I see that you don't like to create your threads to ask your doubts - next time create your thread: do you know that creating your own thread DP share 50-50 of the adsense revenue with you? This only works when you create a new thread - I remember that guy that become mad with you doing this... and he is a DP moderator.
     
    Micromag, Jun 10, 2006 IP
  5. RaZoRLeGaCy

    RaZoRLeGaCy Well-Known Member

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    #5
    Micromag you are the man!

    I have been doing just as you said for the last 10 days and I was going to throw in the towel. I will stead fast.

    I never knew that part about the 50-50 thread thing. Now that is a great heads up, will definitely do. Thanx
     
    RaZoRLeGaCy, Jun 10, 2006 IP