National companies are not particularly enthusiastic about pushing their branding, marketing, and advertising to the local level due to budgets and the level of work required to manage these activities at the local level. The map of local business listings with the corresponding locations appear along with the customer ratings and reviews with yellow stars that stand out to any local consumer. Read more at: http://www.searchenginejournal.com/...rketing-advertising-national-companies/93201/