In your opinion, which technique for link development is the most underrated? Just give one technique.... I am not looking for long list of link development techniques. My choice: social bookmarking (from sites without nofollow). It works wonderfully... especially with fresh content.
Satan and Matt, both of those have nofollow so are useless for SEO. It could get some traffic though.
not all use nofollow but you need to check it out first. but most people won't go into checking those things. so anybody who knows it might just keep it to themselves.
I suppose it really depends on why you're building links. If it's just to bump your PR, then yes. nofollow links are somewhat less useful. However, if it's traffic volume you're building for, then any links that bring traffic are good links to have.
Don't change the topic to PR, nofollow stops you from getting SERP boosts which are more important than PR. Follow backlinks help your SERPs which is what I care about most.
Well there's only two reasons you build backlinks, to improve SERPs/PR or to get direct traffic. Both are equally important so I would assume that you would be taking SEO into account.
What exactly are "nofollow" and "follow" links? I don't want to assume so thought I would double check. Thanks in advance.
That's a good point. I separate PR from links in my way of thinking. If a link is listed, a link can be followed by any user of any site. That's why I felt the Wikipedia may be under-rated a lot. Links there may not be of high value, but I feel that is under-rated. For example, someone can suggest their own link in the "discussion" area, and it won't get deleted: of course is should be relevant. But that way they are not putting it in the article, and anyone who reads the discussion is probably going to click it to see what it is, or if its worth adding. If it is relevant, then another Wiki user could add it within the article too. The top referrers to my website just happen to be Wikipedia articles. Sure I get no PR, but I get links and traffic related to my content. And that nudges my google ads. I never spammed Wiki - only added links truly relevant to the article. Probably 8 of the 12 or so coming from there, I added ignorantly when I didn't read the policy about not adding one's own links. But other users chose not to delete them, and about 4 articles - other's either added mine at suggestion, or, found a page of mine and added it.
Oh, I wasn't suggesting that we talk about PR. My point was that nofollow links are perfectly acceptable for building direct traffic, which is (usually) one goal of a link building campaign.
post to directories. just make sure they're good. i always find that to be an easy yet productive means of using my time when building links.