Most Loved Charity Organization?

I'm looking to do a promo where I give some proceeds to a charitable organization. I want to know your guys's thoughts on which organizations will strike the best in people's hearts so they are more interested in havin some of th eir purchase $ go to that fund.

Thoughts?

 

Any charity dealing with children, like the Make a Wish Foundation perhaps. There are also charities dealing with finding cures for childhood diabetes, cancer, etc.

 

Gates foundation may not tug at the heart strings as much, but I think it is the best run and most powerful charity.

 

hmm i like make a wish foundation, sounds empathetic

 

I am all about charities that research cures for cancer or help with the care of patients.