Building out a website with all the components that works best your demographic, with top level information people need that marketers are not willing to share.
provide useful information that may solve people's problem. Know your target audience, build a website, SEO it, build list, and start selling affiliate products or your own products.
Marketing is key to gaining market share, increasing profit margins, and growing revenues. Business is all about marketing. The two are more or less synonymous. Sure, it is possible to maintain a competitive advantage without understanding marketing , Mobile marketing is alo a well know key to market your product ..
1st rule (as mentioned before) - "Keep it simple"; 2nd rule - "Never lie, but don't tell the truth either".