KISS (Keep it simple stupid) or, If it ain't simple, it simply wont be. This is definitely my experience with my success and failures in search engine optimiization...
Offer a solution to a buyer's pain. I chose these words carefully. Note that I said "offer" not develop or create or that type od word. For if you simply build a solution, no one will come, despite the famous catchphrase. Also note that I said "buyer" not traffic, people, etc. Because if you offer the solution to the wrong person, you have wasted his/her and your time (your money, too.) Finally, note that I said "pain" not need or problem, etc. To truly move someone off of his/her money, you must jump to the top of the buying queue with this buyer. "Nice to have" or "could use" or "would like" solutions can easily be pushed to the bottom of the buying queue and then get lost as budget gets spent elsewhere.
I quite agree with these. You tend to achieve more result when marketing is done with kind of approach. Here, you are providing the right solution to an hungry market
I agree with @rjd1265 without value (or at least something that will be of a benefit to your users) your internet marketing efforts are not going to sustain.
I think the most important rule in marketing is not only the value but how it engage your targeted audience. You have the value but no one knows. It is important to reach your users with your value.
all great responses but mind you, if you have no value then your marketing efforts, how you engage your target audience, your sales copy and price point mean nothing if you are not solving an problem or creating value for the customer...
I think this definitely hits the nail on the head. The explanation of "Offer a solution to a buyer's pain" is thorough and on point. For me the biggest take away in terms to your question of biggest problem is knowing your niche/target market. If you are not 110% sure of who's pain you are trying to solve your efforts can very easily be completely wasted. Narrow down that first, and then figure out a way to add that value through offering a solution to their pains.
Best answer to your question would be Simon Sinek theory.There's barely a product or service on the market today that customer's can't buy from someone else for about the same price, about the same quality, about the same level of service and about the same features. If you truly have a first-mover's advantage, it's probably lost in a matter of months. If you offer something truly novel, someone else will soon come up with something similar and maybe even better (remember how Facebook stole Foursquare check-in idea?).But if you ask most businesses why their customers are their customers, most will tell you it's because of superior quality, features, price or service.In other words, most companies have no clue why their customers are their customers.This is fascinating realization. If companies don't know why their customers are their customers, odds are good that they don't know why their employees are their employees either.The reality is, most business today are making decisions based on set of incomplete or, worse, completely flawed assumptions about what's driving their business.In fact, many of us have been doing it since we were young: "I'll be your best friend" is the highly effective negotiating tactic employed by generations of children to obtain something they want from a peer. And as any child who has ever handed over candy hoping for a new best friend will tell you, it works. In short term.Manipulative techniques have become so popular in business today that it has become virtually impossible for someone to kick the habit. Like any addiction, the drive is not to get sober, but to find the next fix faster and more frequently. And as good as the short-term highs may feel, they have a deleterious impact on the long-term health of an organization or business.Very few people or companies can clearly articulate why they do what they do. When we say why, we don't mean to make money- that's a result.By why we mean what is your cause, belief or purpose?Why does your company exist? Why do you get out of bed every morning? and why should anyone care?These questions can be used as a guide to vastly improving marketing, sales, product development, hiring and etc.It even explains loyalty and how to create enough momentum to turn and idea into a social movement.It offers clear insight as to how Apple is able to innovate in so many diverse industries and never lose its ability to do so.It explains why people tattoo Harley-Davidson logos on their bodies and etc. Start with why , not with what...
I think the point of this thread is to build on the marketing aspect (with the value and product already created). K.I.S.S is definitely an important principle, and you must always communicate in such a way that it fulfills a need.
Creating values Putting away every bluff and fluffy K.I.S.S and build a good relationship with your list/customer/clients Only that will the money keep rolling in
So..... Keep It Simple Keep It Truthful Help People Solve Their Pain Points/Problems Provide Exceptional Value Build A List* Market Consistently* (Daily) *Ok...so those are my own additions. If you take that list you are well on your way to building successful marketing campaigns...but let's toss in "Ignore your own fears and just do it."
I definitely agree with the original poster with saying that “keeping it simple” is a very important part of marketing and advertising. Looking back at some of the more memorable print campaigns, such as ads for Apple, or VW back in the day, and slogans such as got milk. These campaigns were all extremely basic ideas, but evocated tremendous attention. Not just the slogans and wording were simplified, but even the actual visual aspects, if it is an ad for a VW Bug, we do not need specs, and information all over the print, with a car zooming down the mountain, they used a plain white back drop, with the product posted as the focal point of the image. With all this said, I do agree with the previous respond-ees commenting the point, which says how value is the number one priority. I agree with them as well, and think they are very true as well; a company needs to value their consumer, as well as the consumer placing value on the company. If a consumer sees no value within a company the consumer is rotationally uninterested in what the company has to offer. In the case of Mac vs. PC, whichever side you are on you usually are more interested in whichever company you have more value of. And maybe in cases that it is a newer company, going back to VW, we value what the advertisements are telling us, there for we are interested in what they have to say. In the Nobody’s perfect ad we see that the man has a flat tire, we can relate to this situation, and we value the honesty saying, even our cars can get flats.