These are Most Important Factors of the Search Engine Ranking, listed by the gurus, like Danny Sullivan, Dan Thies, EGOL, 1. Title Tag - 4.57 2. Anchor Text of Links - 4.46 3. Keyword Use in Document Text - 4.38 4. Accessibility of Document - 4.3 5. Links to Document from Site-Internal Pages - 4.15 6. Primary Subject Matter of Site - 4.00 7. External Links to Linking Pages - 3.92 8. Link Popularity of Site in Topical Community - 3.77 9. Global Link Popularity of Site - 3.69 10. Keyword Spamming - 3.69
On-site keyword management Internal link structure Website template and design Inbound link building Are the important points too