I am interested in doing a re-vamp for my website. The website is a hotel and I have lacked organic placement for specific keywords. I am interested in having guidance with an effect SEO professional which has knowledge in the latest SEO algorthims for google and implementing them in to my website. I am trying to stay away from PPC campaigns as they can be in effective for actual bookings. The website is www.econolodgeflagstaff.com
I did a quick SEO Evaluation on 10 pages of your site and noticed many accessibility problems. This explains why you didn't have good results at Google.. I took 2 screen shots, post below, so you can see more details of what I noticed. Feel free to let me know if you have any further questions or concerns.
Which specific keywords you have tried using in the past and could not get the required result? And what was your SEO strategy previously?
If you'd like to increase your PageRank, you need to have "back-links," or other people linking to your website. You can trade links with other people, but make sure you only trade relevant links, and make sure you're not trading links with a link farm. You can register your website with directories, such as the open directory project, but use directories with high PageRank whenever possible.
Giving time in keyword research and picking some less competitive keyword would help a lot.. apart from this your on-page optimization should be strong so that you can optimize your keyword in very short period of time!
Alexa rank is really most important role because Google alexa rank shows your website traffic. means more traffic good alexa rank and low traffic less alexa rank.
Improve Your Google Rankings Google’s head of search, said that Google will make as many as 550 changes to its search algorithm this year. One of the bigger changes happened this past winter in what has been called the Panda or Farmer update. Here are 5 tips to help your business move to the top of the Google search rankings. 1: It’s all about the user It’s important to remember that the reason for the continually changing algorithms and updates is that Google has one objective—to provide the highest quality, most relevant search results possible. If they fail to do so, competitors such as Bing and Facebook are nipping at their heels ready to take up the slack. Google is not out to penalize websites or hurt website owners. They want to ensure that users find the information they seek on the first try. When it comes to search engine rankings and improving SEO, start by looking at the site from the perspective of the user searching Google. Does your site provide the best, most relevant information for a given search term and if not, what can you do to fix it? The head of Google’s core ranking team, provided 23 questions to consider when evaluating web content. These are some of the same questions that Google is using to test algorithms and evaluate websites using third-party beta testers. The questions provide an excellent insight into Google’s perspective and a tool to analyze your website from the user’s point of view. 2: Content: Focus on quality over quantity In an earlier post I wrote on how to increase your Google ranking, I talked about using blogs to increase the number of pages indexed in Google. And while it still holds true that more pages indexed for a given search term gives you a better chance of achieving a high Google rank, it isn’t enough just to publish text optimized for keywords. The quality of the content is now a factor. Using the list of 23 questions will help you assess the quality of your content. Since the Panda update, Google has attempted to screen out those publishing high-volume, low-quality content. Now, in the eyes of Google, it’s better to have fewer high-quality pages then lots of low-quality pages. Blogging is still one of the best ways to move up the search engine rankings as it is a good way to add high-quality information to a website. However, web pages or blog posts offering little of value can now negatively impact a website. Removing these pages might actually help a website move up the rankings or recover from a drop in ranking. 3. Links: Focus on quality over quantity Incoming links have always looked good in the eyes of Google. As a result, one way to move a site up the search engine rankings was to generate a high number of incoming links all pointing to a given web page. As Google places higher and higher value on the quality of the content, this tactic is not as effective, and can even harm a website’s ranking if overdone. For the small business website owner, this should come as good news. Instead of generating 50 articles with subpar content, website owners can now focus on creating fewer high-quality articles or incoming links, as Google is no longer placing much value in links from article distribution sites such as Ezine.com. In another article on ways to improve your blog SEO with inbound links, I suggested that press releases were a good way to generate incoming links because distribution services often generated back-links as articles were placed on various press release syndication websites. This link-building strategy has also changed post-Panda update, as these links are not as highly valued as they once were. However, a well-written press release can still be very effective when picked up and reported by a journalist or major publication. Focus on getting high-quality links from high-quality websites. Guest posting is still an excellent way to generate high-quality incoming links. If possible, try to wrap links in important keywords. For example, as a content marketing copywriter, a link around “content marketing copywriter†would be more effective than a link wrapped around my name. 4. Make the most of social media, social sharing and social search It’s hard to tell exactly how much impact Twitter and Facebook have on Google search results, but at the very least we know that Google is providing real-time social sharing in the search results. Google’s addition of the Google +1 button and the ability of Google users to block sites take this a step further. Although it’s still unclear how Google is using the +1 button in their algorithms, they have stated publicly that users blocking a site can have a negative impact on returns. This again demonstrates the importance of high-quality content. If you don't have the +1 button but want to try it out, you can enroll in Google's experiment. 5. The truth behind duplicate content It’s not that Google penalizes websites for duplicate content; Google just doesn’t show it in the search results. Remember what I said in the beginning about providing the best possible search returns. When it comes to duplicate content, that’s all Google is doing. Instead of showing 20 pages with the same content, Google tries to present the most relevant and original content and omit the rest. Users can still view omitted search returns, they just need to make an effort and most won’t. This only becomes a problem if you’re using canned content or directly publishing RSS feeds from other websites. Content of this sort might be seen as low-quality and result in lower Google returns. Hopefully the days of stolen web content and RSS scrapers will soon be a thing of the past. Good Luck.