Most common PPC mistakes

Discussion in 'Pay Per Click Advertising' started by Cypherus, May 12, 2008.

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  1. #1
    Hi,

    I'm making a list of the most common PPC most people makes! Anyone want to add something from personal experience? :p
     
    Cypherus, May 12, 2008 IP
  2. drunkseo

    drunkseo Peon

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    #2
    Using too broad keywords
     
    drunkseo, May 12, 2008 IP
  3. Cypherus

    Cypherus Peon

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    #3
    Yeah, I would say that is a pretty common mistake! Anyone else?
     
    Cypherus, May 12, 2008 IP
  4. pradeep.balua

    pradeep.balua Active Member

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    #4
    but if you have to use short keywords will it not be very competitive ?
     
    pradeep.balua, May 13, 2008 IP
  5. PHPGator

    PHPGator Banned

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    #5
    Not Using Negative Keywords. Particularly in high competitive niche's.
     
    PHPGator, May 13, 2008 IP
  6. ebyun84

    ebyun84 Peon

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    #6
    I leaned this the hard way.

    Also, NOT performing muti-variate ad testing and NOT separating your content network and your sponsored search between campaigns. (if you choose to run ads in the content network) Basically, NOT doing anything that is considered best practice could be included in the list. :)
     
    ebyun84, May 13, 2008 IP
  7. hexinator

    hexinator Peon

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    #7
    I had the same problem with not separating Content and search ads. And I always wondered why my quality score was low :p.
     
    hexinator, May 13, 2008 IP
  8. mberman84

    mberman84 Peon

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    #8
    not making sure tracking is setup properly!
     
    mberman84, May 13, 2008 IP
  9. mberman84

    mberman84 Peon

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    #9
    oh...and not extracting exact match keywords from the broad term keywords.
     
    mberman84, May 13, 2008 IP
  10. anthony09

    anthony09 Peon

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    #10
    Feel free to grab a copy of an adwords report I recently put together that looks at "How to Prevent 10 of The Biggest AdWords Mistakes".


    It can be downloaded from my blog.

    It's embarrassing to admit but I made most of these mistakes when I first started out with AdWords!

    cheers

    Anthony
     
    anthony09, May 15, 2008 IP
  11. onlinemarker

    onlinemarker Peon

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    #11
    Not separating search ads
     
    onlinemarker, May 16, 2008 IP
  12. anglefourfivemedia

    anglefourfivemedia Banned

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    #12
    no peeling and sticking more often
     
    anglefourfivemedia, May 16, 2008 IP
  13. Sem-Advance

    Sem-Advance Notable Member

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    #13
    Not hiring a professional...........

    Would you go to court to defend yourself against a serious charge, or hire someone who knew what they are doing???

    ;)
     
    Sem-Advance, May 16, 2008 IP
  14. bpasc95

    bpasc95 Active Member

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    #14
    Biggest mistakes I've seen:
    • Too broad of terms on a network that is broad
    • Too narrow of terms on a niche venue
    • Not using negative keywords
    • Not taking advantage of advanced matching - Phrase match and Exact match
    • Trying to be number one all the time
    • Not auditing traffic for fraud - This is a biggie.
    • Not using any type of source tracking
    • Not using the ideal landing page to the keywords used.
    • Ads that are too generalized - If you sell electronics, why not focus on categories or even select items?

    That's just a few I can think of off the top of my head.

    -Bing
     
    bpasc95, May 16, 2008 IP