What is the most clever advertising you have ever seen? I usually take notice whenever any ad comes in an odd shape or with a gift through the mail.
I think the best ads are ones that are very funny, or ones that are just plain weird. Regardless of the product, you remember the ad and have to company name in your head.
definitely agree that the best ads usually involve humor or the absurd. I think it's because of the memorability factor for sure.