Exactly! A quarter when you know GG is pocketing a few dollars per click. According to the adwords tool (which i believe lies), the average Mortgage clicks costs over $12 Until MSN or Yahoo introduce their PPC programs (and hopefully force G to pay more per click) I have found it to be MUCH more lucrative to sell leads directly to the bank cutting out the middle man affiliates all together.
The best thing with real estate is when you actually know a realtor in the area and trust him (enough to do business with him). Working together with realtors to generate leads for them can be very profitable. The problem is that a lot of the ones who advertise with Google do resell those leads. Real estate is one of the industries that is way behind in internet marketing mainly because it is being dominated by a few such as the firms that create mass template sites for realtors (the kind where they add about 200 links onto your site which they get paid for and not the realtor). Not trying to be offensive but realtors overall are known to be very cheap and it bites them back. They are missing out while others are pocketing their profits
But you gave me a good idea for a new category http://www.national-real-estate-directory.com/real-estate-forum/forumdisplay.php?f=182
I had a look at the stats for my loans site and most of the traffic is coming form three and four word terms so think outside the square and target terms that are more than one or two words. You will find the best terms for you to use right there in your stats. I have seen it mentioned and have noticed it myself that as people are getting more used to searching they are typing in more words to get more focused results.
Do yourself a massive favour and get your own credit brokers licence. It will be the best move you ever make.
Dead On - Yet I can't believe how much Realtors throw away on these crappy sites that never get any traffic.
I'm not in the US and I have been accepted as an affiliate by about 40 companies out of about 120 I applied for on CJ. Some of them approved straight away and some after they checked out the site.
For real? I have been running mortgage adsense on several sites for the past 2 years and never seen returns like that. I wonder what could be the cause for this discrepancy. Also, I pm'd you about renting your sites. Are they still available?