Anyone else seeing this? Lately my site has been getting a lot more video ads from Google. Coincidentally (or maybe not), my earnings ratio has gone up about 30% on average! Obviously I'm not complaining, but I don't like big changes without knowing how or why. Leaves me feeling uneasy. My one hunch was either they are getting much better at targeting ads for my pages, or perhaps it is related to the video ads? Anyone else seeing increased video ads on their site? If so, has your revenue changed much? Thanks.
it's rather simple... google determines what ads are paying best. it delivers said ads more often. the reason you're seeing them more often is simply because the algorithm has figured out that video ads are a good option.