I've been using Adsense for about five months and getting a bit frustrated. When I started, the website was quite new so I didn't have a lot of traffic, but when someone clicked on an ad, I earned a reasonable amount from it. I only got a handful of clicks and they came to just under a dollar. Now though, I have much more traffic and get five times the number of clicks as I did when I started, but guess what? It still adds up to just under a dollar. So it seems like as traffic increases, the value per click goes down. I'm talking about 25-30 clicks for less than a dollar. This got me wondering about the cause, and I'd like your views on this... With more and more people getting into Adsense, advertisers are using up their adwords budget much quicker, leaving scraps for the rest of the day. Here's a scenario: One advertiser has a daily budget of $10. He's in a niche market, with little competition. Because it's a niche, there are only ten websites showing his ads - therefore each website gets an average of 1 dollar of his budget. Six months later, there are 100 websites targeting that niche, but competition among advertisers hasn't grown. Now, each website only gets an average of 10 cents of his daily budget. So am I right in thinking that the more people that join Adsense, the less we all make?
25-30 clicks < 1$ ? Is your website subject isn't so good? About less money for us because more adsense account are opened, I don't think its the case. You can earch X$ for the click on 1 specific ad instead of another website owner and not to split the click amount.
It's in children's education, and very specialised - meaning few high-paying advertisers. I picked the subject because it's my field of work. I realize the click amount isn't split, but Adsense publishers are surely competing with each other to get the best ads on their own sites, and therefore the highest earnings per click, before the advertiser's daily budget runs out.
very interesting observation, I tend to agree. BUT who says that the number of advertisers remains the same ? Also, if the number of sites increases, wouldn't they have to compete eachother more than before, so they get better results ?