I was wondering how and if people bid on more specific phrases... Say you have both the below phrases on phrase match "red bicycle" "italian red bicycle" First off is it worth having the more specific phrase? And second if so would you bid more or less on it?
Ive been in your situation, and you will kinda drive yourself mad thinking of every possible iteration of the phrase... ie 'Italian Bikes' 'Red Italian Bikes' Italian Red Bicycles' etc... However, I have done that, and while some got decent CTRs (the more popular ones) - the less popular ones got me the 'Not enough volume to display your ad' nag.
'red bicycle' has 1,300 phrase searches a month while I could not find any searches for 'italian red bicycle' So I would definitely go with 'red bicycle'.
the "red bicycle" was mean't as an example, it is not an actual phrase i am bidding on! Let mer ask this question again, maybe i was not using the best terminology. Is it worth bidding on a long-tail phrase when you are already bidding on a head-phrase that matches it, because your head phrase is on Phrase Match? To quote a different example, Say you have a campaign with based around a Volkswagen Golf and you have the head phrase "volkswagen golf" on phrase match, is there any point adding the below long-tail phrases to your campaign because they will appear anyway on your searches because they already contain you head phrase? "volkswagen golf diesel" "volkswagen golf petrol" "volkswagen golf estate" "volkswagen golf cabriolet" Hope the question makes sense this time!