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More or less keywords - does it matter?

Discussion in 'Google AdWords' started by Nigan, Jan 25, 2020.

  1. #1
    Hello everyone,,
    Will too many keywords take away from the keywords that are actually performing? I have tons of key words that get only one or two hits per day but others that get substantially more. Will adwords work to balance things out within your budget or will Adwords simply meet my budget with keywords that are producing??
    SEMrush
     
    Nigan, Jan 25, 2020 IP
    SEMrush
  2. seoninja121

    seoninja121 Member

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    #2
    Yes, it matters. More keywords can enhance the chances to search on Google. If you're running ads then every ad group should have at least 70-80 keywords.
     
    seoninja121, Jan 27, 2020 IP
  3. James Rawls

    James Rawls Greenhorn

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    #3
    Using relevant keywords with a considerable ranking and low competition is a very useful marketing technique on search engines. Try to use LSI keywords as much as you can and go with highly specific keywords to make sure you are reaching the targeted audiences.
     
    James Rawls, Feb 7, 2020 IP
  4. EightAce

    EightAce Member

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    #4
    This is nonsense. Ad groups should contain small groups of very closely related keywords. In fact, a common and very effective ad group structure is SKAG (single keyword ad groups).

    Regarding Nigan's question in terms of the number of keywords to include overall, this comes down to what product(s) or service(s) you are targeting. Each keyword has a different search volume, therefore some keywords will generate more traffic than others, often using your budget before other keywords get a chance to show. Over time you should be refining your keywords based on actual performance, that is, which ones are actually generating leads or sales. Finally, what match types are you using? If not exact then ensure you are reviewing the search term report to see what actual keywords are triggering your ads.

    Hope that helps.
     
    EightAce, Feb 14, 2020 IP