What is the source? If this is true the most benefic would be "ability for Web publishers to specify topics and keywords for their content and pages"
This may only be useful to premium publishers - and yes, it would then mean less MFA sites and low paying sites having their adverts showing up in high CTR areas. The theory is good as it may help combat MFA sites from a publishers point of view. However, there will still be many areas that low paying MFA sites (and low paying advertisers) will still show - due to the type of content being served etc. I am just reading the info now and it will not have much impact for the majority of publishers who do not attract the interests of advertisers directly. Although it should therefore mean more CPM cash for all publishers who are able to attract advertisers to sign up from their site.
I think it's a very good idea. I've done site-targetted campaigns before only to find my ads are invisible at the bottom of a long page, and I was paying per 1000 impressions that it was clear no-one would ever see. I would happily try site-targetted adwords again if I could specify where the ads would appear. More money for publishers? I'm less sure. If it encourages me and others like me to advertise more, then prices should be pushed up for 'premium' spots. But I suppose any ads below the fold might fall in price pretty quickly.
that would be a great news for publishers and we will earn more than the usual. but are they real or fake?
Yes Rasputin, more money is not a guarantee. However, it should ensure 'premium publishers' make more money as there would be a lot more competition for the premium adspace and therefore higher CPM. The majority of publishers may not see any difference if they cannot attract direct advertisers through CPM sign ups. It will be interesting though, to see if there is a marked improvement in CPM being used in the content network. I dont know how adwords content network works - but maybe advertisers finding relevant sites to use CPM ads on may increase overall ad revenue (but not all publishers gaining money and some may lose out as well due to where they have their ad placement).
I think the more they act to excluse MFA sites from particpating the better. It will increase Adsense's credabilty and, hopefully, in the long term, improve the cost per click for other for other people.