More Impression.. more clicks.. Less money why?

i'e notice that when my site is having lots of impression..... the earning decrease compare to the day where there is less impression and equivalent clicks.....


i really dont understand....how it works

 

MIne too, as the traffic increase, the earnings decelerate

 

Ive noticed this from time to time myself, fluctuations, but i wont pretend to know why

 

lol yeah ive seen this also

 

i guess its normal. if your visits number is too small, the CTR might not accurately describe your site performance.

you need a very large sample to make the CTR more meaningful

 

it happens to me once in a while. growth in traffic doesn't equate to the same % growth in revenue.

 

May be your site has started showing ads that have low cpc

 

I guess your site has been smart priced.

 

First , you have to take a look at your niche..
Maybe your niche not high paying keyword..
Then, you have to check out your traffics..
Basically, even you have niche blog, but less of traffics, you will get smart pricing...