Hi, I am getting more clicks, but very less conversion even though we offer a very low price. Kindly provide your valuable ideas, how to get more converisons. Our services based on taxi service.
Maybe your keywords are not very targeted. You get lesser quality clicks as a result. The idea of advertising, especially on search engines, is not to get as many clicks as possible but to get as many quality clicks as possible. Your copy is very important in converting your traffic. If you can't convince them, they won't buy and go elsewhere. Your headline can really help. If it's bland, they won't continue reading which is the point. The further they go into your copy and steer them to your wanted result (buy from you), the better. Low price is not generally an incentive. Value is.
Also, where are your ads being targeted? Are you targeting specific geographic locations like the USA only? Targeting specific geographic regions may also help.
Boy, this can't be emphasized enough! Unless you're offering country-or-worldwide taxi services ensure you've set the Adwords account for a very specific city/zip/region. Else you will get a mountain of clicks with little resulting sales. Go into the advanced settings of the Adwords campaign and configure it to show only to the locals...