I wished to maximize the chance for my account, that's why I added many campaigns, search and content as well. But it didn't bring more conversions as expected, what I saw is much higher CPA; in the meanwhile, the older campaigns which performed well went down. What do I do? If I dont develop other chances, the account always stay at the same level. If I do, the account is actually re-arranged on impression, click and conversion.
keyword quality matters no matter how many compagns you have. if your keywords quality is low u cannot get traffic Chers
Yep, you may say so, the QS is not satisfying indeed~~~ For new campaigns on content network, I choose to reduce quantity of kws to be more theme-focused, which seems to be a bit useful...
overall u probably do worse, but in reality, more actually succeed (not by percent) so yea. its better to do more (remember to keep them all very targeted).