Does anyone have advice on the types of information that should be included in a monthly ppc report to clients? I'm stuggling with providing enough info, but not so much that the majority of my time is spent doing excel reports. Anyone have examples of their standard templates?
Base it on KPIs that matter to your client. Typically mine like to see Impression, Clicks, Avg CPC, Conversions, and Cost/Conversion. Some clients like to know CTR and Ad Position as well it just depends.